PRINT / SOCIAL / OOH
Graffiti is a rogue artform to be appreciated beyond walls. Wildstyle clothing begins with encouraging the street's wildest artform.
Tagline: Graffiti inspired clothing
Using twitter, Wildstyle will challenge graffiti artists to find these special blank billboards around major cities and to tag them. They'll then snap a photo and submit it to twitter with the hashtag #tagged.
The ones that manage to get their work submitted, will then have their designs on Wildstyle's clothing line.