spec work

PALOMAR HEALTH

Pitched a new brand identity for the health system, Palomar Health, that centers around the use of typography
to tell their story about how they’re championing wellness in North County.

JUPITER MEDICAL CENTER

Pitched a new brand identity for Jupiter Medical Center and utilizing double exposure to show that JMC
partnering with MD Anderson can change everything for cancer patients in Florida. In addition, also taking takes
the look/feel of the main brand and extending it for their pediatric service line while paying homage to the
“ocean theme” of their pediatric wing within the hospital.

BEAUMONT HEALTH

Designed a children’s hospital lock-up for Beaumont Health based on their children’s hospital mascot, a stuffed bear named “Beau”.